Obligation to our resellers
Paramount Safety Products is a wholly Australian owned private company, which markets Personal Prptective Equipment and associated safety equipment under the brand name ProChoice Safety Gear. Since it’s establishment in 1992, Paramount has developed an impressive inventory of safety equipment to the stage where is is now one of Australia’s most leading wholesalers of industrial and personal safety items.
The company has been very conscious of developing the ProChoice brand so that it stands for quality and value. The company’s operating philosophy has been to sell only to its network of resellers, not to end users. By promoting the profile of the ProChoice brand through strong packaging and merchandising material, the products will be instantly recognised as high quality products at economical prices, which will in turn benefit our resellers.
Our sales and service team is selected to provide personal, knowledgeable service to the wide spread of resellers. We encourage our team to foster personal relationships with our valued resellers and schedule regular sales visits to areas remote from our city headquarters.
A combination of personal visits and regular phone contact; an active e-newsletter service, the issue of e-brochures for new products and an ever-evolving web-site, give our customers a number of avenues to Paramount services and ProChoice product knowledge.